McDonald’s, milk, Ronaldo: the top 10 football adverts of the 90s

From back garden keepie-uppies to airport flicks and tricks, a countdown of the greatest commercials from the decade

Scott Parker before he was Scott Parker, or rather when he was a lad called Jimmy who loved doing keepie-uppies in his back garden, and what impressive keepie-uppies they were. Indeed historians believe this may have been the first sighting of sick tekkers on British television, and it’s what made this ad, used by McDonald’s to promote itself as an official sponsor of the 1994 World Cup, catch attention. It is simple and cool, and because of who Jimmy grew up to be it is memorable. Not that Parker, who was 13 and at Charlton’s academy when the ad was made, looks back at it with huge fondness. “I was known as the McDonald’s boy for large parts,” he said in a recent interview. “It was horrendous.”

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from Football | The Guardian https://www.theguardian.com/football/2023/mar/25/mcdonalds-milk-ronaldo-the-top-10-football-adverts-of-the-90s