Sales, stats and strategies: how Brighton and Brentford stay one step ahead | Karen Carney

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From clever recruitment to transfer market profits, the model designed to keep up with the big sides continues to flourish

Teams such as Brentford and Brighton have to be smarter than their Premier League counterparts. They cannot match a lot of other clubs’ transfer budgets or wage structures but they have created incredibly successful models – as their positions in the table and player sales histories prove.

Brentford sit eighth and Brighton one place higher, above Liverpool, Chelsea and others who have spent far more. They are constantly evolving, always looking to the future. Their recruitment teams will have players identified in every position in case they sell someone for the right price.

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from Football | The Guardian https://www.theguardian.com/football/2023/jan/20/sales-stats-and-strategies-how-brighton-and-brentford-stay-one-step-ahead

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