From Lionesses to missed chances: why elite success doesn’t always transform the grassroots

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England women’s Euros triumph has created massive interest in the game, but elite success doesn’t necessarily benefit sport at a lower level

On Tuesday, the FA announced that tickets for the England women’s football friendly against the USA in October had gone on sale. Within an hour, its website had crashed from the demand. Gabby Logan had predicted as much when she signed off from the Lionesses’ victory at the European Championships last Sunday. “You think it’s all over?” she told viewers. “It’s only just begun.”

In the week since England’s historic win over Germany in the final, there has been understandable excitement about the future of women’s football in the UK. Even the Queen, not noted for her football punditry, has added her voice to the throng. “You have all set an example that will be an inspiration for girls and women today, and for future generations,” she said in her congratulatory message to Leah Williamson’s side.

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from Football | The Guardian https://www.theguardian.com/sport/2022/aug/06/lionesses-euros-why-big-moments-arent-always-winners-for-their-sports

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