Women’s Hundred and Women’s Super League attract 11 million new viewers

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  • ‘Visibility uncovered’ survey reveals big rise in viewing figures
  • Large share of audience went on to watch other women’s sport

Record women’s sport viewing figures for 2021 have been boosted by the 11 million new viewers that tuned into the Women’s Hundred and Women’s Super League, according to a new report.

The Women’s Sport Trust’s “visibility uncovered” study has found that the audience for domestic women’s sport has bucked the trend of declining TV viewing hours generally and amassed a total audience of almost 32.9 million people last year, with football and cricket the biggest drivers of the newer audience.

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from Football | The Guardian https://www.theguardian.com/sport/2022/feb/08/womens-hundred-and-womens-super-league-attract-11-million-new-viewers

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