Paris Saint-Germain, the French capital’s latest luxury brand, hunt European glory | Philipp Lahm

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With Qatari investment the previously unfashionable French club are becoming giants of the global game

On the banks of the Seine in Paris, five minutes from the Louvre, stands the Samaritaine department store. The building was last renovated at a cost of €750m. The interior is wood-panelled, there is a VIP area. The product selection consists of Dior, Gucci, Prada and Louis Vuitton. Shoes cost €1,000. Champagne bottles can be personalised, perfume bottles can be bought for six figures. Even in the pandemic, the luxury goods business continues to grow.

Related: Pep Guardiola the frustrated antihero seeks out drama at Manchester City | Barney Ronay

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from Football | The Guardian https://www.theguardian.com/football/blog/2021/sep/27/paris-saint-germain-neymar-lionel-messi-kylian-mbappe-champions-league

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