Southampton say 'no alternative' but to ditch shirt sponsor LD Sports

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  • Chinese brand to be replaced by Sportsbet.io for next season
  • Club will work with fans who have already bought 2020-21 shirts

Southampton have announced an abrupt end to their sponsorship arrangement with LD Sports, suggesting that the Chinese brand is no longer an appropriate and viable partner. The club have struck a one-year deal at short notice with Sportsbet.io and the online gambling company will be their front-of-shirt sponsor for the 2020-21 season.

It is hugely embarrassing for Southampton, less than three weeks before the start of the new campaign, and they have pledged to work with supporters who have bought LD Sports-sponsored shirts to provide a suitable solution.

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from Football | The Guardian https://www.theguardian.com/football/2020/aug/25/southampton-say-no-alternative-but-to-ditch-shirt-sponsor-ld-sports

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