Cadbury teams up with Manchester United to tackle loneliness in older people

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Fans are encouraged to speak to older people at match against Watford in Age UK campaign

There was a striking change with tradition at Manchester United’s match against Watford on Sunday as 11 elderly “guests of honour” replaced the customary child mascots before the kick-off, stepping out and shaking hands with the first team on the Old Trafford ground.

The estimated 75,000 people attending the match at the so-called “Theatre of Dreams” were also shown messages about loneliness beamed on to the ground’s video walls, with related content in the matchday programme.

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from Football | The Guardian https://www.theguardian.com/football/2020/feb/23/cadbury-manchester-united-loneliness-older-people-age-uk

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