Liverpool FC fail in move to trademark the word ‘Liverpool’

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• Club wanted to protect ‘football products and services’
• Bid rejected due to ‘geographical significance’ of city

Liverpool FC’s attempt to trademark the word ‘Liverpool’ has been rejected by the government’s Intellectual Property Office due to the “geographical significance” of the city.

The club’s trademark application came to light two months ago, with the club insisting it was purely “in the context of football products and services” and to stop people benefitting from the sale of what they described as “inauthentic products” relating to Jürgen Klopp’s European champions.

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from Football | The Guardian https://www.theguardian.com/football/2019/sep/26/liverpool-fail-in-attempt-to-trademark-the-word-liverpool-football

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