Leeds’ tawdry Twitter beef with Derby is actually social media done right | Paul MacInnes

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It may look petty, but this online antagonism shows that many football clubs have become relatively savvy online operators after their faltering first steps a decade ago

If you, like many people right now, are yearning for common courtesy, a sense of civility in these stricken times, a balm that might heal the nation’s wounds, then a word to the wise: don’t start with the official Leeds United Twitter account.

Leeds were knocked out of the Championship play-offs by Derby County a fortnight ago. Turned over 4-2 in their own backyard no less. You might have thought a period of humility and introspection would follow. Not so. Whoever runs the Leeds account has instead seen fit to use the time to cultivate a feud with Derby. And drag a member of One Direction into it while they’re at it.

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from Football | The Guardian https://www.theguardian.com/football/blog/2019/may/28/leeds-derby-twitter-feud-social-media-done-right

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