The Fiver | One of football’s most poisoned chalices

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In a rare interview conducted five months ago, Sunderland’s in-no-way delusional absentee American owner, Ellis Short, told the club’s website his team should be “trying to finish in seventh place in the Premier League every season”. It was big talk; slightly undermined by the fact that, at the time, Sunderland were well on the way to sliding into League One. Now a second successive relegation has been confirmed, only the most optimistic Mackem would suggest deposing Burnley as the Premier League’s surprise package is anything more than a pipe dream. But if Sunderland are to begin the painstaking process of restoring their dignity and once lofty status as top-flight relegation contenders, they will have to do so without the patronage of a man whose stewardship on Wearside has been so disastrously inept, one can’t help but wonder how he was ever successful enough in business to afford to buy the club in the first place.

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from Football | The Guardian https://www.theguardian.com/football/2018/apr/30/the-fiver-sunderland-chris-coleman-ellis-short

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